Research
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Research
Our Digital Humanities research explores the intersection of technology and the humanities, focusing on how digital tools and methods can enhance our understanding of human culture, history and society.
Using computational techniques such as data analytics, natural language, processing, digital visualisation, point cloud analysis, social media intelligence and AI for marketing, we explore historical texts, social patterns, cultural artefacts and contemporary social trends in innovative ways. Point cloud analysis allows us to create 3D reconstructions of historical sites and landscapes, while social media intelligence allows us to analyse cultural and social dynamics in real time, providing insights into public sentiment, cultural shifts and collective behaviour.
In addition, AI for marketing allows us to study the impact of digital campaigns and consumer behaviour patterns, bridging the gap between cultural analysis and modern business practices. This interdisciplinary approach uncovers hidden relationships, visualises complex data and makes vast cultural archives accessible to scholars and the public.
Our work not only enriches traditional humanities research, but also fosters new forms of knowledge production, collaboration and engagement in digital age.
In addition, AI for marketing allows us to study the impact of digital campaigns and consumer behaviour patterns, bridging the gap between cultural analysis and modern business practices. This interdisciplinary approach uncovers hidden relationships, visualises complex data and makes vast cultural archives accessible to scholars and the public.
Our work not only enriches traditional humanities research, but also fosters new forms of knowledge production, collaboration and engagement in digital age.
Partners